The Journey [Update]: Products & Whiteboard

[Backstory] Achieving Success and Financial Freedom: If you are new to my site, my entire life I have studied and pursued success. After over 40 years I can say I have achieved success in almost every area of my life except for one, financial freedom (for my family and myself). This is my journey to fulfill the last element of success I feel I am missing.

THE UPDATE

If you have not read my previous blog post, you can read it HERE. After a few hiccups on ordering my first few products, I wanted to order a few more.

I went ahead and ordered 6 more products for a total of 8 so far.

For the past month, I have been thinking about the launch and branding.  I was originally directed from my product research freelance supplier that I should launch my shop with at least 20 products.  I was like, “oh ok I guess that does make sense, more things to sell should equal more revenue generation.”  But as I thought about my brand Bsuccess and the shop HealthHQ, I didn’t know yet how I wanted to tie them in together.

I thought about this off and on every time I worked on my website site www.healthhq.shop, thinking about how I could tie it all in together.  I didn’t want to just be another store with products for sale.  I finally decided that in order to brand (at least in my specific case) it would be best to “be the brand”. So this is what I have decided to do. 

I decided to launch 1 product at a time and brand them using myself in photos and videos in addition to what is available to me for the products I’m going to review.  I am heavy into fitness and if you are a returning reader you might already know this is where I will be launching my 1st store brand, but I have some longer-term goals attached to this too, such as; expansion into other niches like martial arts or home decor.  Also, I am an engineer by trade and I love improving things.  If there are some products I feel could be engineered to be better or add more value to the user I will reach out to the manufacturer and re-design the product to improve it.  I can then get them manufactured, review them, and offer them to everyone through my shop.

HOW IT'S GOING

This week I finally opened up my large 4ft X 3ft whiteboard I ordered that came in 2 weeks ago.  I grabbed my black dry-erase marker and went to town brainstorming.  I laid it down on my floor and just started writing things.  There were things that I had just thought of and things that were looming for months.  I wanted to get something out in the open all in 1 place.  I feel like I am creating a treasure map.  And all I have to do is follow the steps on this map to reach my dream.

  It was nice to have everything out of my head and on something I could view daily.  I have written down all of these thoughts and ideas on paper but as time goes on I either lose the papers or they are so far back in my daily log journal that I lose them.  I don’t like having goals on my phone or digitally.  From my studies of successful people, I found that any major goal or dream should be somewhere where you will see it every day (like a mirror or wall) to remind you of what you are aiming for.  

I will only release 1 product at a time on the website.  This means that for the 1st product, i will only have 1 product for sale on my website.  I am sure many of you are scowling at this, but in my opinion I feel this is the best way to brand myself and my websites.

I will review each product one by one.  This means I will have to create the following content for each product launch:

• Website -> BsuccessOfficial.com A blog review of the product (include photos)

• YouTube -> Bsuccess_Official A “long form” YouTube video of the product review and myself using the product. 

• Store -> HealthHQ Photos & Videos of the product and myself using the product (hopefully I can overlap some of the Youtube videos with this, so I don’t have to work twice)

• IG - Instagram A video for an IG post / product review

• Facebook Ads - Film and create multiple Facebook ads

• Instagram Ads - Film and create multiple Facebook ads

• TikTok Ads - Film and create multiple Facebook ads (with the recent TikTok ban legislation going through the senate in the USA this may or may not happen)

Each bullet point above may have multiple videos that are required to film, on top of creating an eye-catching thumbnail, and the work to get it scheduled and posted. 

So of you new visitors may not know but I work a demanding full-time job, and I am a single dad of two kids under 14 so my time is very limited.  With the amount of time I have available I estimate that I can handle 1 product launch a month to start.  Once I get the hang of it I can be faster, but I think 2 product launches a month would be too much.

The goal would be at least 2 product launches a month, so once I get a hang of the process flow I will have to look to outsource some of the work, for example video editing and thumbnail creation.  It should not be a problem to find someone because I will have examples already created of what I need.  This outsourcing becomes even more important when we start throwing in customer service, social media comments, and order execution into the mix, once the store starts receiving orders.  Not every customer is going to be happy and not every order is going to go through without a hitch.  There will be alot of customer service work to perform.  This is something i could also look at outsourcing.

For now, I need to complete the work all myself so I understand what works and what does and what is involved in creating it.  I also will know how long it will take someone to complete the tasks. I have used a few videos editors in the past, but about a year and a half ago I found www.Kapwing.com and started using it. I really like it and the customer service is amazing. I am a beginner editor and it just seems so intuitive to use.

The goal for the launch is to schedule everything in a week.  This will be done on purpose.  First the blog, website, Instagram, and youtube videos will be released, along with a few ads.  As the week goes on I will tweak the ads to see what work.  I will also release more creative ads to test the market and find what works for my niche.  As the week goes on I hope to include some Youtube shorts and some shorter IG reels 

MY YOUTUBE ► HERE

MY IG ► HERE

MY FITNESS BRAND ► HEALTHHQ

Until The Next Blog